The logomark is constructed with the concept of Next.ID at its core-- the arrow conveying the forward-moving active process of connection and progression of Next.ID as a protocol, while the period represents the individual components bringing together discrete digital identifiers and data points, overall highlighting the protocol's role in organizing and assembling these components into a meaningful whole.
The Next.ID logotype is made from a distinctive, futuristic typeface that forms the foundation, custom-designed to evoke a sense of forward-thinking innovation. With the bold arrow line linking the "e" and "x", it represents the merging and interweaving of various digital identities, reflecting the protocol's ability to weave together a person's multiple identifiers into a sovereign identity graph.
The clearspace of our logo is a designated area around the logo where no other elements or text should be placed. This clearspace is crucial to maintain the logo's visual integrity, legibility, and impact, ensuring it stands out effectively in various applications.
Creating an effective and memorable logo is crucial for brand identity and recognition. Here are some key do's and don'ts for logo design:
Don’t use drop shadows
Please don’t add shadows behind the logo
Avoid using outlines
Please don’t add outlines to the logo
Do not stretch
Please don’t stretch the logo
Please don’t apply logo in low resolution
Please don’t use logo as a frame for imagery
Avoid low contrast
Please don’t place on low contrast colors
Our brand palette combines rich, deep, and warm hues with a clean, timeless backdrop to create a sophisticated and approachable brand identity.
Medium Sky Blue