Brand Guidelines
Next.ID Brand
Logomark
The logomark is constructed with the concept of Next.ID at its core-- the arrow conveying the forward-moving active process of connection and progression of Next.ID as a protocol, while the period represents the individual components bringing together discrete digital identifiers and data points, overall highlighting the protocol's role in organizing and assembling these components into a meaningful whole.
Logotype
The Next.ID logotype is made from a distinctive, futuristic typeface that forms the foundation, custom-designed to evoke a sense of forward-thinking innovation. With the bold arrow line linking the "e" and "x", it represents the merging and interweaving of various digital identities, reflecting the protocol's ability to weave together a person's multiple identifiers into a sovereign identity graph.
Clearspace
The clearspace of our logo is a designated area around the logo where no other elements or text should be placed. This clearspace is crucial to maintain the logo's visual integrity, legibility, and impact, ensuring it stands out effectively in various applications.
Logo Dont's
Creating an effective and memorable logo is crucial for brand identity and recognition. Here are some key do's and don'ts for logo design:
Don’t use drop shadows
Please don’t add shadows behind the logo
Avoid using outlines
Please don’t add outlines to the logo
Do not stretch
Please don’t stretch the logo
Low resolution
Please don’t apply logo in low resolution
No textures
Please don’t use logo as a frame for imagery
Avoid low contrast
Please don’t place on low contrast colors
Colors
Our brand palette combines rich, deep, and warm hues with a clean, timeless backdrop to create a sophisticated and approachable brand identity.
Zafre Blue
#1A16B8
Bluetiful
#1C68F3
Maya Blue
#55B8FF
Medium Sky Blue
#70D7E6
Golden Ochre
#EECB50
Floral White
#FFF9F2
Blue Black
#030227
Eerie Black
#141414
Gradients
HEX
#EECB50
#55B8FF
#1A16B8
51°
STOP
43.1
61.1
74.09
PNG

background: linear-gradient(51deg, #EECB50 43.1%, #55B8FF 61.1%, #1A16B8 74.09%)

HEX
#EECB50
#70D7E6
222°
STOP
5.45
78.15
PNG

background: var(--gradients-gradient-2, linear-gradient(222deg, #EECB50 5.45%, #70D7E6 78.15%)

HEX
#1A16B8
#55B8FF
224°
STOP
29.93
75.86
PNG

background: var(--gradients-gradient-3, linear-gradient(224deg, #1A16B8 29.93%, #55B8FF 75.86%)

HEX
#EECB50
#1A16B8
226°
STOP
15.01
76.16
PNG

background: var(--gradients-gradient-4, linear-gradient(226deg, #EECB50 15.01%, #1A16B8 76.16%)

Logomark
Logotype